This timeless book, written by Joe R. Fowler, PhD, along with Pamela Fannin Wilkinson, tells the stories of widely divergent businesses and how their success comes back to passion, hard work, and good values. It goes through the checklist of principles and what to do and consider as you are beginning and operating the business. The stories of a retailer and an engineering and testing company show the application of the principles. The book closes with thoughts and advice about how to have successful families while you are building your business.